Sky Shops: An Exciting New Age Marketing Strategy
Sky Shops are direct selling of products from Business to Consumers through television as their medium. You see the advertisement on the television, and for ordering, you have to call the displayed number. With few formalities, you are the proud owner of the product.
Steps for Sky Shopping:
The nature of marketing intensifies with competition. Different industries choose different distribution methods for counter competitive attacks. There are three types of distribution:
Many outlets for the products or the services. Generally, these products don’t require after-sale service.
Normally, one category of product and distributors, use selected outlets, few numbers of producers.
Exclusive availability of products of its own brand. Limited interdependencies, where one business does not have to depend on another firm for transportation and delivery.
Sky Shopping is very popular among youngsters and homemakers. It is fun and entertaining for them and a healthy pastime. Most people placing orders through Sky shops are ranging from teens to middle aged.
Dynamics of Marketing Channels:
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