Perceptual Mapping Assignment Help

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Marketing should be done following some good steps and perfect analysis or research as generally; marketing strategies help the business to get boosted. So, the systems and techniques should be wise enough.

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Perceptual Mapping is a visual diagrammatic method through which the perceptions of the target consumers are understood. It is derived from the word ‘perception’ and this tool includes a diagram to determine the customer’s understandings regarding the product or brand. The subject is not easy enough and there are loads of protocols or fundamentals that you may have to undergo.

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Perceptual Maps can be of two distinctive types and they are:

  • Joint perceptual maps.
  • Maps using many products attribute.

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