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Neil Borden, the President of the American Marketing Association first devised the term Marketing Mix, which signifies a business tool used by the traders to promote their brands or products. Naturally, this is related to the core of marketing and associated and defined with 4Ps: Product, Price, Placeand Promotion.
However, the term Marketing Mix was extended after its coining for several times and this extension includes 3 other Ps whichare People, Physical Evidence and Process.
Definition of Marketing Mix Process:
As mentioned previously, Process is one of the 7Ps of Marketing Mix. Hence, there is no doubt that it isa crucial element for Marketing as it comprises the systems and ways through which a brand or a product is deliveredto the customer. The more the process of marketing is better, the more it would be profitable for a businessman.
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