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What is Marketing Communication all about?
When we talk about marketing communication, it means how media and the related messages are used for communicating with a market. It refers to the scheme used by an individual or company to attain their targeted market through a variety of communication skills. It is the part dealing with the four Ps – product, price, promotion and place or “promotion” of the “marketing mix”.
In other words, marketing communication is a complex part dealing with a company’s marketing efforts yet it is the fundamental basis of any company. This portion of management deals with trade show appearances, advertising, sponsorships, direct marketing, sales presentations, branding, PR activities, packaging, printed materials, online presence and many more.
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