24x7assignmenthelp.com: One Stop Solution for Industrial Goods Marketing homework

Marketing may refer to the selling and buying of goods between the consumer and the company. But the company also has to purchase the Goods from another company. The marketing between businesses is called Industrial marketing.

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  • To understand the need for Industrial marketing.
  • To know how to contact the organisations and industries.
  • To get familiar with the marketing process.
  • Learn about the channelling.
  • Learn about the bids and negotiations.
  • To maintain the relationship among the industries.

What is Industrial Marketing?

  • Known as Business to business Marketing.
  • Purchasing and providing goods and services from one company to other.
  • This doesn’t include selling the goods to individual customers.
  • Involves large orders and long term relations.

So, the process of industry Marketing is complicated.

Why is Industrial Marketing needed?

  • Companies manufacture products which are of no use to individual customers.
  • Some companies take on projects which require products on a large scale.
  • Machines, large-scale furniture, these are not needed by local buyers. That is when one business contacts with the other for purchasing the large scale products.
  • Construction works, Furnishing offices are the best example of Industrial Goods Marketing.

Considerations for Marketing:

  • Mode of Transport:

For the delivery of the products the cost and easy mode of transport have to be considered such as ships, roads, rails, etc.

  • Storage:

To store the goods for the time being between purchasing and receiving.

  • Intermediaries:

This is another type of marketing where they hire the help of another business to transport and store the goods.

Differences between Industrial and Consumer Markets:

  • Market:

Few buyers for Industrial market. Mass buyers for consumer markets.

  • Products:

Industrial products are technically sophisticated. Consumer goods are standardised.

  • Service:

Crucial for business than for consumers.

  • Behaviour:

Rational buying decisions are involved in industrial marketing. While psychological, family decisions matter for consumers.

  • Channel:

A Direct channel for business. Multi-layered indirect for the other.

  • Pricing:

Bidding, negotiation for Industrial Marketing. MRP for individual buyers.

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So, contact us soon, as we are waiting to assist you with Industrial goods marketing assignment help. Good grade comes with continuous and smart hard works. For expert advice don’t hesitate to call us.