The term marketing mix refers to a business tool which is used by marketers in marketing techniques. It is a very efficient business tool that makes use of the concept of four P’s: Product, Price, Promotion, and Place. These four P’s have great significance in the world of marketing. Product refers to item being sold and its details. Price refers to pricing of that product in such a way so that it is affordable for the masses. Promotion refers to promotion techniques undertaken to publicize that product and Place refers to availability of that product in convenient regions. Marketing Mix Homework Help is available for students for better understanding of the subject.
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